Using Books in the Marketing Mix - Part 2

One of the things a book can do is help to define you and your business. Writing and publishing a book makes you more "expert" but it also makes it clear to people what you're about. So, if I wrote a book about cycling (which I probably will) that straight away tells anyone who sees it that cycling is my "thing".

An example of this is Jacqui's book about How to Become a Foot Care Professional. Jacqui has given a lot of help and advice over the years to various health professionals, therapists and the like, on marketing and developing their businesses, so working with the Foot Care Centre and the College of Foot Care Practitioners was right up her street. Publication of the book will help to spread the news that Jacqui is an expert in that area and, as a specialist in that particular niche she will command more respect and attention from people looking to grow a business in foot care or something similar. They'll also get a lot of great information from the book, of course!

My (Roy's) book, Really Simple SEO for Business Owners will help to spread the message that I'm expert in fast and effective Search Engine Optimisation. It also says that I specialise in it, to some extent, and a specialist is usually taken more seriously and becomes more sought-after than a generalist.

You can do the same in your business. Become an expert and be in more demand (and maybe higher-paid) as a  specialist, by writing a book about your area of expertise.

Roy

Using Books as Part of Our Marketing Mix

You might remember we ran a workshop last summer all about creating content and using it in your marketing. Content in this context means articles, blogs, web copy and the big daddy of written content, books.

Now, we try to practise what we preach, although we're sometimes too busy doing things for other people to do them for our own business. We do need to keep our hand in, though (as shown by our success with the search engine optimisation of SEO Suffolk) and we finally got our fingers out and completed the four (yes, four) books we have been working on, all within the last couple of days!

So, today you can get the first of them on Kindle. It's called How to Become a Foot Care Professional and it's written by Jacqui, who has been the marketing brains behind the success of The College of Foot Care Practitioners and The Foot Care Centre Kings Lynn. Not surprisingly, effective marketing plays a major role in setting up in any new practice, and it's covered extensively in the new book.

The second Kindle book should be available by tomorrow, and this one is called Simple SEO for Business Owners and reveals just how we managed to get SEO Suffolk onto page one in a few days.

Incidentally you don't need a Kindle to read them! Just download a free reader for your laptop or iPad from the Kindle website and the whole Kindle library is available to you. 

Our other two books are now with the publishers Bookboon and will be out in the near future.

Anyway, all this is very exciting for us and provides great publicity for our business, and especially the writing and publishing arm - and that's the marketing message for you. Don't just do as we say, do as we have done and will continue to do, and use books as part of your marketing mix.

Roy

Local SEO in Suffolk

One of the things we teach and train Suffolk business owners and their employees in is SEO, or Search Engine Optimisation, and if there's one thing our new website SEO Suffolk shows you, it's that we know what we're talking about!

The search term "SEO Suffolk" is surprisingly hard-fought, with lots of reputable and skilled marketing and website companies competing for it, usually with a page using that phrase in its title and on-page copy.

So, building a brand new website to compete with all these established sites was either brave or foolish. It can take two or three months to get onto the top pages for a competitive term, and that means a lot of work. Meanwhile, the company's expertise in SEO could be undermined in some people's eyes by the lack of results. Nonetheless, we went ahead and bought the domain name SEO-Suffolk.co.uk last Wednesday, 11th January and started building the site last Friday evening, the 13th (eek!).

The site was ready for Google to index by midnight Friday, had all its current pages by the end of Saturday and had analytics and a few other plug ins added on Sunday. By Saturday afternoon Google had indexed it and by Sunday afternoon it had reached page three on Google...

And it was very gratifying to see our new baby, http://www.SEO-Suffolk.co.uk, only three days old, already at the top of page two this morning, Monday 16 January. Of course, it's early days and there's lots of work to do with design and sharpening up the copy, but with tons of potential for optimising it for other valuable phrases, we have to be happy with progress so far:

 

So, if you're looking for a Suffolk SEO Company with proven expertise in getting uncannily quick results, you probably need look no further than us, via our SEO Suffolk website.

And yes, we can teach this stuff!

Roy

UPDATE: Not content with page two for 'SEO Suffolk' we went a whole lot better and got top spot for 'local search marketing Suffolk' AND 'local SEO Suffolk' - also in less than three days.

SEO Made Simple

This is a very simplified explanation of Search Engine Optimisation (SEO). It doesn't cover the subject in depth (you would need a few hours at least to do that) but it does give you an idea of the basics.



If you're looking for SEO services, contact Cinnamon Edge at info@cinnamonedge.co.uk

Roy