Really Simple SEO for Business Owners

Really Simple SEO for Business Owners has become our best selling book on Amazon. It also regularly appears at the top of the charts when you search for SEO books on Amazon Kindle.

One reason for that will be the excellent 5-star reviews the book has had already, as well as the sales we've made. But none of that is an accident. Really Simple SEO for Business Owners really does have really simple SEO methods that work. Or, as one reviewer says, "...stuff that works."

The book explains in simple terms the methods we've taught on our training workshops, the same methods we've used to reach page one in days (not weeks or months) and the same methods we start with when we optimise a client's website. Ongoing SEO gets a bit more complicated but you'll be surprised what you can achieve when you apply the steps outlined in Really Simple SEO for Business Owners.

SEO consultants give it great reviews, too. Visit Amazon.com and see for yourself.

Roy

Blowing Our Own Trumpet, Banging Our Own Drum

I know we've talked before about the value of writing your own books and articles, and thereby raising your profile and your position in the eyes of your audience and potential clients.

We think the message bears repetition, though, and not least because our own books are designed at least in part to achieve the exact same things for us and Cinnamon Edge. So we would be very remiss if we didn't point you to our particular example of using books to promote our business.

That most of these books will be helpful to you in your business is another good reason to remind you about them! So, you can learn about Simple SEO, Competitor Analysis, The Brand of YOU, and other aspects of marketing, by reading our books. Hopefully, you will also learn about our expertise and writing ability, and be encouraged to approach us at Cinnamon Edge or Cinnamon Edge Publishing to help you with your website, SEO, marketing and book writing.

But if all you learn is to follow our example and use the written word to educate your potential customers and promote your own business, we'll still have succeeded!

If you want a short cut to us and our expert help, call us on 01284 767 193 or email info@cinnamonedge.co.uk !

Roy

Missed Opportunities and Second Chances

One way to reconnect with your audience is with an apology. A lot of email marketers have latched onto this with their 'accidental' broken links. How this works is simple: they send an email with a link to a free product or an offer. Then, within an hour, they send a second email, apologising for the broken link in the first one. Very often, this second email gets a better open rate than the first. The original link might or might not have been broken, but the second email also gets more click-throughs.

Now, this email trick is getting a bit tired, and the effectiveness must be falling (but since some well-known Internet marketers are still using it, perhaps not). We've never used this method ourselves, although we have genuinely sent a few emails with mistakes that needed correcting!

What brought this to mind was being reminded, late on 1st March, that it had been World Book Day. Now, you may know we've published a lot of books ourselves in the last few weeks, and tying in our promotions to World Books Day was an obvious opportunity. The fact is, we missed the opportunity. Strangely, perhaps, so did 'the world's biggest book store', Amazon. Or, if they didn't miss it, they certainly didn't draw it to my attention.

Amazon might have their reasons for not promoting something that could be said to be aimed at 'real world' bookstore customers, but I imagine they could have cashed in big time if they'd joined in - especially with Kindle books being so easy to download. In other words, available instantly.

Easy Competitor Analysis, available from Amazon

As for Cinnamon Edge Publishing, we also missed the boat - except that it has given me something to talk about and a marketing lesson we can all learn from!

Roy