The Ultimate Supertip

Hello again,

Harvey Segal spent part of last year advising Clickbank on the subject of marketing. Which suggests he can teach you and me a thing or two.

So when he offers his best marketing advice for nothing, well ... I just had to show you 'The Ultimate Supertip'.

It's probably the cleverest marketing idea ever - and Harvey's actually giving it away!

Hard to believe? I thought so too, but as soon as I read this short report I snapped it up. Naturally, Harvey knows what he's doing, and you'll see how The Ultimate Supertip works when you look for yourself here, at The Ultimate Supertip.

Roy

PS. This is so clever you don't even have to disclose your email address, so you won't be added to anyone's list or get bombarded with unwanted emails!

Have Giveaways Had Their Day?

Hello again.

Like many information marketers, I've been participating in a lot of giveway events lately, with pretty good results, I must say.

The point of a giveaway, for you as a JV partner, is to add names to your list by contributing a gift (or several gifts, if you upgrade) and requiring people to give you their name and email in exchange for the download.

So, all you need is a product you can give away, a squeeze page and a download page. Then, in exchange for adding your gift, you promote the giveaway to your existing contacts.

So, it's quite easy. And, as I say, results have been pretty good.

But has the giveaway peaked? Recently, I've noticed more and more people willingly signing up for the free gift, only to unsubscribe as soon as they get it. At the moment, that's running at about 20% of signups. Others just use a temporary email which they then delete, so subsequent messages from me are bounced.

So, I imagine this is a widespread phenomenon. Whether the number of people joining giveaways and downloading stuff has plateaud, or whether the word has got around that this is the best way to cash in, I don't know.

But I do know several ways to improve the situation:

• Give better gifts. Wow visitors with the quality of what you offer so they're more likely to stick with you.
• Always have a link in your product that encourages them to resubscribe. Make a point of asking for their primary email.
• Use a double opt-in so people can't just give you a fake email address to start with.
• Make your gift a course or other continuity program, so they have to stick with you.

Remember, marketing is a numbers game, but an untargeted list isn't such a great asset as a small, targeted one will be. The ones who stick with you when they see what you really offer will be the ones you can build a profitable relationship with in the longer term.

I'm going to keep using giveaways - and I'm going to be offering better and better gifts to make sure they work!

Roy

Recurring Themes

There are a few recurring themes in marketing, especially of the Internet persuasion:

'The money's in the list', is one

'Lifetime customer value', is another.

This weekend, one particular theme din't so much recur as beat a tattoo on the heads of those present at Steve Foley's Econfex Entrepreneur Conference.

It was, 'You don't know what you don't know', and boy, is it true!

We hadn't even planned to go to Heathrow this weekend, but when Steve gave us a call and invited us personally, it would have been impolite to say no.

Plus, something told us we should say 'yes' anyway.

With no idea what we might learn that we hadn't heard before, we expected the main benefit to be networking. In a sense, it was, but there's the kind of networking that might lead to something someday (which is still very worthwhile), and there's the kind that gives you such an instant payback you can't help wondering about 'destiny'...

Meanwhile, we learned loads from David Kyte, Simon Coulson, Simon Zutshi, Vanish Patel, Glenn Armstrong, Peter Burnett and others. Mostly things we didn't know we didn't know.

Profiting from networking, like a lot of success-related skills, is largely down to mindset, so we were clearly ready for something, even if we had no idea what it was. 'Something' duly arrived; something else we didn't know we didn't know.

One day I might tell you what!

Networking. Sometimes it's like marketing on steroids.

Roy