Recipe for Success?

Hello again

A nineteenth-century recipe for jugged hare began with the immortal line:

'First, catch your hare'.

If you've ever seen a hare run, you'll know that's a bit like saying, 'First, get thousands of visitors to your website'.

Next to impossible unless you're already a big player online.

So, in order to eat, we might have to settle for something a bit slower-moving than a hare, at least for now.

How about a seated audience?

Given that most website visitors only linger for a few seconds and most direct mail readers don't actually read... might an hour or so of someone's attention give you a better chance of communicating your benefits to them?

I'd say so. Coaches, trainers and overseas property companies know so. Even Internet marketers know their best audience is one that sits still and listens, with no distraction from the million and one other Internet marketers' emails.

In other words, seminars sell. Why else would Armand Morin, Andrew Reynolds, Sean Roach, Ted Nicholas, Simon Coulson, Mark Anastasi (and a load more) put them on?

If they wanted to be on stage they could join an amateur dramatic group!

No, seminars sell. For seventeen dollars you can find out once and for all how they can sell for you, too.

Go to this special Niche Seminar Secrets Page while you think about it!

Roy

PS. You get my mentorship when you upgrade. As bonuses go, that's a BONUS. I charge hundreds of dollars a day, normally. You get me for nothing just for upgrading to Niche Seminar Secrets.

The Devil IS in the Detail

Hello again.

The problem with detail is that most of us find it a lot easier to speak in great detail than we do to hear and absorb it.

Which is why some of the most knowledgeable people on a subject - any subject - can also be the least interesting to a lay audience. Detail, of course, is a matter of context. For example, if you're speaking to a room full of fellow experts or in a one-to-one with a peer, detail and in-depth discussion is the order of the day. In those situations, generalities and simplifications won't do.

But if you're trying to get new ideas and facts across to someone, or a group of people, you must take into account their ability to absorb, digest and remember new ideas is a lot less than your ability to tell them.

How does this apply to marketing?

Well, while you may be in love with your product or service and all its wonderful and ingenious features, your prospective customer probably only has room for two or three concepts at most.

Number one will always be 'What's in it for me'?

Numbers two and three might be 'Where's the proof'? and 'How much'?

But explaining exactly how you're going to deliver on your promises is giving too much detail and is usually more interesting to you than it is to them. If they want to know the answer to that one it will be because your 'proof' is unconvincing. So answer the 'How'? question with that in mind.

But start with the number one benefit and how that solves their problem. That's usually the only 'how' most people really care about.

Roy

PS. See The Complete Marketing Manual at http://www.completemarketingmanual.com/

PPS. See how public speaking could bring you a six-figure income at Niche Seminar Secrets