Roy Everitt Dotcom - The Blog : The Stories I Could Tell

Roy Everitt Dotcom - The Blog : The Stories I Could Tell: There are some things that should stay private, but everyone likes a good story. That makes storytelling the best way to get someone's attention...

Roy Everitt Dotcom - The Blog : Be There or Be Nowhere

On the importance of giving something of yourself in your communications. Roy Everitt Dotcom - The Blog : Be There or Be Nowhere: At the risk of sounding like a broken record (remember those?) I was very, very pleased indeed yesterday to see the best ever visitor number...

Roy Everitt Dotcom - The Blog : Not Targeting But Serving

Roy Everitt Dotcom - The Blog : Not Targeting But Serving: If 'targeting' an audience sounds a little too calculating for your liking, look at it this way...

Roy Everitt Dotcom - The Blog : It's NOT How Long, It's How Far

On Google's 'bounce rate', among other things: Roy Everitt Dotcom - The Blog : It's NOT How Long, It's How Far: One of the things most of us would like to be is 'interesting'. Or at least, not boring. When we tell a story we like people to be...

Roy Everitt Dotcom - The Blog : It's True What They Say

To make an impact, add value!

Roy Everitt Dotcom - The Blog : It's True What They Say: It's been very pleasing to see how many people have been visiting my cycling blog, Be Stronger Tomorrow since I started writing a daily...

Roy Everitt Dotcom - The Blog : A Change of Direction

Roy Everitt Dotcom - The Blog : A Change of Direction: With several of our other blogs and websites concentrating on various aspects of marketing and training I've decided to reclaim this one...