Online Marketing Part 12

So far we've talked mainly about your website in our online marketing course. That makes sense - after all, websites are probably the first thing you think of when someone mentions 'online' or the Internet.

But there are other ways to get your business online and onto page one. Rather than talk about that here, we've brought you a video to show you.

As you can see, there are countless ways to get your business onto page one of Google (and push your competitors off at the same time).

Use a few of these methods, optimised for your keywords as we've already discussed, and you could be all over page one, too.

Roy

Online Marketing Part 11 - Using Consultants

A slight change of direction this time, as we look at the bigger picture beyond online marketing.

Because marketing is something that should be woven into the fabric of every business, carrying out a full audit of your business will inevitably reveal failures, weaknesses and profit leaks.

Looking at your business from a purely marketing perspective will highlight other problems, too. So it pays to spend some time with a business and marketing specialist who's up to date with latest methods and has the sense and intelligence to listen to you while you explain your unique business, and its strengths and challenges.

If your business isn't making the money it used to, or bringing you the lifestyle you hoped for, getting an outsider's view of things is a great idea.

Some words of warning, though: don't use a consultant or expert who offers you the perfect solution (or any solution) on your first meeting. It takes time to learn about a business and consider the possible options to make it better and you owe it to yourself and your company to find someone who will take that time.

That's why we reckon on spending at least an hour and a half (and usually more than two hours) just asking questions and noting down the answers. We NEVER offer to sell you a service at this first meeting. In fact, we won't even quote you a price or accept a deposit to secure our services.

Instead, we'll come back to you in a few days to a week or so with a list of ideas and suggestions that, if implemented properly, are guaranteed to improve your business' results.

Some of our suggestions are likely to be for online marketing of one sort or another, but not all. Some will almost certainly be minor tweaks or improvements on what you're doing already, or new ways to maximise the resources you have. Others may be 'offline' marketing methods you haven't tried before or haven't been able to make work for you.

It's not 'one size fits all' - we know every business is different, especially yours!

Being part of a very powerful mastermind group, we have access to information and ideas far beyond what any single company could normally offer. Which is a great resource to have available for your business.

But even if you don't hire us, or any other consultant, to help you with your business, it's well worth carrying out an 'audit' of your own, to see where those profit leaks and missed opportunities are. Only then can you do something to fix them.

Roy

PS. You can contact us via our Cinnamon Edge website or email roy@cinnamonedge.co.uk or jacqui@cinnamonedge.co.uk