Marketing Training from Cinnamon Edge

Wednesday 15 February 2012

If SEO is That Simple, Why Use SEO Suffolk

We've been writing a lot lately about our new training books, two of which are about Search Engine Optimisation. The book by that same was written by Jacqui and is on Bookboon. The other, called Really Simple SEO for Business Owners is for sale on Amazon for the princely sum of £1.95 in the UK or $2.99 in the US.

The Amazon book has also sold in Germany and France. So, can SEO really be that simple and, if so, why should you hire an SEO company like SEO Suffolk to do your search engine optimisation?

Well, as the two books show you, the principles behind SEO are simple enough - just give your website visitors exactly what they expect and give them as much as possible, in a format that the search engines can 'read', too. Then make sure that as many people as possible can find it by creating lots of incoming links.

Really Simple SEO outlines the exact steps I've used several times to get websites indexed and onto page one quickly (sometimes in less than a week). Follow the steps and you could do the same. Jacqui's book goes into more detail about the ongoing work (and the theory behind it) that can ensure long-term success.

SEO Suffolk's search engine optimisation service uses the simple strategies, the longer term measures and a good understanding of the theory behind effective SEO. Perhaps more important to you is that SEO Suffolk does all the work for you - whether you understand it or not - because you probably don't have the time or the inclination to do it yourself. If you do, get the books. If you don't, get the books so you can keep an eye on what your SEO firm is doing on your behalf!

Unless you use SEO Suffolk, of course, because then you'll know they're following their own guidance to the letter. Working by the book, as it were.

Naturally, you can use SEO Suffolk for search engine optimisation of your business' website, even if you're not in Suffolk!

Roy

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Friday 10 February 2012

Bury St Edmunds Publishers Test a Giveaway

As part of an ongoing marketing experiment, Cinnamon Edge will be giving away most of our highly-acclaimed books for one day only - that's this Saturday 11th February.

So, for around 24 hours, anyone visiting the Cinnamon Edge Website, or going directly to Amazon, will be able to download all but one of the company's books free of charge. The remaining one will cost you all of 77p!

Find all the books, with links to descriptions and reviews, at http://www.cinnamonedge.co.uk/publications.

The books will return to normal prices on Sunday - not that they're expensive anyway, ranging from less than a pound to under seven pounds ($0.99 to $9.99 USD), and two of the books will still be free from Bookboon.

But you might as well get the others for nothing while you can. If you do, please be kind enough to 'Like' the pages on Amazon and leave a review if you've time. Thanks!

Remember, the offer is for Saturday only, at http://www.cinnamonedge.co.uk/publications.

Roy

PS. You can also find us on Amazon, under Roy Everitt and/or Jacqui Carrel.

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Sunday 5 February 2012

Another Marketing "How to" - Easy Competitor Analysis

Our latest book for business owners is written by Jacqui and entitled "Easy Competitor Analysis"


When I talk about Competitor analysis the first reaction is often, "What’s that and why would I need it?”

The second one is, “And how would I do that?”

The answers to both these questions are in our latest book!. To put it simply, competitor analysis is finding out all about your competitors’ businesses - what they do well, what they could do better - and then using that knowledge to help your own business.

Easy Competitor Analysis takes you step by step through the process and makes it simple for anyone to do.

You’ll be surprised at what you can find out!

I’ll also show you how you can outsource some of this if you would rather not do it yourself or you're just short of time.

The book also includes a link to the accompanying worksheets on our website - there’s no extra charge for downloading these very useful resources!

Jacqui

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