Why Worry About Your Competitors?

It's a good question, and the answer is, "You don't", at least if you've differentiated your business effectively so that you have no competitors.

Because if your USP is really strong, no one else can touch you.

(We'll look at your USP at a later date.)

However, that doesn't mean you can't learn from other people, even if it's only from how stupidly they are behaving.

You see, everyone makes mistakes, and nobody gets everything right, however hard they try. But most people will get something right and some people will get a lot of things right. 

You can learn from all those people, and from their mistakes, cock-ups and successes, as long as you know where to look and how to 'read' what you see.

 

How do you do that? 

Well, there's a bit more to competitor analysis than I can fit into a blog post.

But that's no problem, because it's all right here.

So the best way by far to get and stay one step ahead is to learn everything you can about what the competition is up to - then do it better. 

Roy

PS. You don't need a Kindle to download and read Kindle books. There are free apps available for most types of device, including your laptop. mac or PC.  You'll find yours here.

Another Marketing "How to" - Easy Competitor Analysis

Our latest book for business owners is written by Jacqui and entitled "Easy Competitor Analysis"

 

When I talk about Competitor analysis the first reaction is often, "What’s that and why would I need it?”

The second one is, “And how would I do that?”

The answers to both these questions are in our latest book!. To put it simply, competitor analysis is finding out all about your competitors’ businesses - what they do well, what they could do better - and then using that knowledge to help your own business.

Easy Competitor Analysis takes you step by step through the process and makes it simple for anyone to do.

You’ll be surprised at what you can find out!

I’ll also show you how you can outsource some of this if you would rather not do it yourself or you're just short of time.

The book also includes a link to the accompanying worksheets on our website - there’s no extra charge for downloading these very useful resources!

Jacqui