What's in a Name?

Finding a catchy name for your product or business can make the difference between success or failure, especially if you have limited resources to promote it in the early stages.

So how should you choose a name?

For some people, ideas come easily, but other people need to be more systematic about it. Of course, you can ask around and even seek professional help, but one system is to look carefully at the benefits your product or business brings and reduce that to as few words as possible, even if that means you're reduced to naming features.

As an example: yesterday I heard someone speaking on the radio. The subject is not relevant (and I had to think hard to remember it was the credit crunch). What stuck with me, after hearing it just once, was the name of his company, 'Content and Code'. If that doesn't tell you he's in the website business, I don't know what would.

'Google', on the other hand, tells you nothing, but we all know what Google does, or we think we do. Certainly, we know their public face.

Here's another: 'Betfair'. You know straight away that Betfair is probably in the betting/gaming business. You might also gather that they like to think of themselves as fair, or honest. But fair has several meanings besides 'honest'. A fair might be a fun fair, a market, a carnival, a trade show or a host of places where trading might be done.

And that's what Betfair is: a place where you don't so much place bets, as with a bookie, but where you trade them with fellow gamblers. Fair and square, as it were.

Find out more about Betfair and how it works, here.

Roy

Don't Put Your Daughter on the Stage

... yes, it's before my time, as well.

But it's probably not the sage bit of advice it used to be. After all, what's a 'proper job' in the city worth right now? And doesn't the stage just soun d like it would be much more fun?

Anyway, to quote another old saying, 'The smell of the greasepaint and the roar of the crowd' (or vice-versa) may have been coined by that great old showman PT Barnum, but they still hold a tremendous attraction now, for actors, singers, comedians, illusionists, Internet marketers...

Most of those people have businesses away from the stage that rely on their stage or screen persona to prosper. Actors need their next role, singers promote their new album, and so on, and Internet marketers promote their latest product or service.

The point is, they promote themselves from the stage (and sometimes from the screen). It makes logical sense but it also makes them feel great and that feeling is one they can share with everyone.

To reach the maximum number of people, the limitations of a theatre or auditorium stage may not seem the most efficient medium. But to reach them directly, credibly and indelibly, a live performance is exactly what's needed. It's also a great way to feel alive!

So, if you're aiming to be the next Billy Connolly or, more likely, the next big shot in Internet marketing, get up there and do your stuff!

Have you ever heard the sound of applause aimed at you? How did it make you feel?

Wealthy, perhaps?

Roy

PS. Get that feeling for yourself when you take the one-dollar trial of Niche Seminar Secrets!

Web Prosperity Launches

Hello again.

The name says it all. Web Prosperity, which I first told you about last week, launches today, 6 January. If you haven't secured your position yet, it's not too late, although early movers got the best deal, as always.

Still, thousands more people will be joining once the official launch is announced, so you still have time to grab a very advantageous position, at http://wellversed.webprosperity.com/

It's going to be huge, being from the people who brought us GetResponse, and if you act quickly you can still beat the rush and grab the cash!

Roy

PS. Web prosperity can be yours, starting today, at http://wellversed.webprosperity.com/