Marketing Training from Cinnamon Edge

Wednesday, 15 February 2012

If SEO is That Simple, Why Use SEO Suffolk

We've been writing a lot lately about our new training books, two of which are about Search Engine Optimisation. The book by that same was written by Jacqui and is on Bookboon. The other, called Really Simple SEO for Business Owners is for sale on Amazon for the princely sum of £1.95 in the UK or $2.99 in the US.

The Amazon book has also sold in Germany and France. So, can SEO really be that simple and, if so, why should you hire an SEO company like SEO Suffolk to do your search engine optimisation?

Well, as the two books show you, the principles behind SEO are simple enough - just give your website visitors exactly what they expect and give them as much as possible, in a format that the search engines can 'read', too. Then make sure that as many people as possible can find it by creating lots of incoming links.

Really Simple SEO outlines the exact steps I've used several times to get websites indexed and onto page one quickly (sometimes in less than a week). Follow the steps and you could do the same. Jacqui's book goes into more detail about the ongoing work (and the theory behind it) that can ensure long-term success.

SEO Suffolk's search engine optimisation service uses the simple strategies, the longer term measures and a good understanding of the theory behind effective SEO. Perhaps more important to you is that SEO Suffolk does all the work for you - whether you understand it or not - because you probably don't have the time or the inclination to do it yourself. If you do, get the books. If you don't, get the books so you can keep an eye on what your SEO firm is doing on your behalf!

Unless you use SEO Suffolk, of course, because then you'll know they're following their own guidance to the letter. Working by the book, as it were.

Naturally, you can use SEO Suffolk for search engine optimisation of your business' website, even if you're not in Suffolk!

Roy

Labels: , , ,

Tuesday, 24 January 2012

Using Books as Part of Our Marketing Mix

You might remember we ran a workshop last summer all about creating content and using it in your marketing. Content in this context means articles, blogs, web copy and the big daddy of written content, books.

Now, we try to practise what we preach, although we're sometimes too busy doing things for other people to do them for our own business. We do need to keep our hand in, though (as shown by our success with the search engine optimisation of SEO Suffolk) and we finally got our fingers out and completed the four (yes, four) books we have been working on, all within the last couple of days!

So, today you can get the first of them on Kindle. It's called How to Become a Foot Care Professional and it's written by Jacqui, who has been the marketing brains behind the success of The College of Foot Care Practitioners and The Foot Care Centre Kings Lynn. Not surprisingly, effective marketing plays a major role in setting up in any new practice, and it's covered extensively in the new book.


The second Kindle book should be available by tomorrow, and this one is called Simple SEO for Business Owners and reveals just how we managed to get SEO Suffolk onto page one in a few days.

Incidentally you don't need a Kindle to read them! Just download a free reader for your laptop or iPad from the Kindle website and the whole Kindle library is available to you. 

Our other two books are now with the publishers Bookboon and will be out in the near future.

Anyway, all this is very exciting for us and provides great publicity for our business, and especially the writing and publishing arm - and that's the marketing message for you. Don't just do as we say, do as we have done and will continue to do, and use books as part of your marketing mix.

Roy

Labels: , , , , , ,

Monday, 16 January 2012

Local SEO in Suffolk

One of the things we teach and train Suffolk business owners and their employees in is SEO, or Search Engine Optimisation, and if there's one thing our new website SEO Suffolk shows you, it's that we know what we're talking about!

The search term "SEO Suffolk" is surprisingly hard-fought, with lots of reputable and skilled marketing and website companies competing for it, usually with a page using that phrase in its title and on-page copy.

So, building a brand new website to compete with all these established sites was either brave or foolish. It can take two or three months to get onto the top pages for a competitive term, and that means a lot of work. Meanwhile, the company's expertise in SEO could be undermined in some people's eyes by the lack of results. Nonetheless, we went ahead and bought the domain name SEO-Suffolk.co.uk last Wednesday, 11th January and started building the site last Friday evening, the 13th (eek!).

The site was ready for Google to index by midnight Friday, had all its current pages by the end of Saturday and had analytics and a few other plug ins added on Sunday. By Saturday afternoon Google had indexed it and by Sunday afternoon it had reached page three on Google...

And it was very gratifying to see our new baby, http://www.SEO-Suffolk.co.uk, only three days old, already at the top of page two this morning, Monday 16 January. Of course, it's early days and there's lots of work to do with design and sharpening up the copy, but with tons of potential for optimising it for other valuable phrases, we have to be happy with progress so far:

 

So, if you're looking for a Suffolk SEO Company with proven expertise in getting uncannily quick results, you probably need look no further than us, via our SEO Suffolk website.

And yes, we can teach this stuff!

Roy

UPDATE: Not content with page two for 'SEO Suffolk' we went a whole lot better and got top spot for 'local search marketing Suffolk' AND 'local SEO Suffolk' - also in less than three days.

Labels: , , , ,