Using Books as Part of Our Marketing Mix

You might remember we ran a workshop last summer all about creating content and using it in your marketing. Content in this context means articles, blogs, web copy and the big daddy of written content, books.

Now, we try to practise what we preach, although we're sometimes too busy doing things for other people to do them for our own business. We do need to keep our hand in, though (as shown by our success with the search engine optimisation of SEO Suffolk) and we finally got our fingers out and completed the four (yes, four) books we have been working on, all within the last couple of days!

So, today you can get the first of them on Kindle. It's called How to Become a Foot Care Professional and it's written by Jacqui, who has been the marketing brains behind the success of The College of Foot Care Practitioners and The Foot Care Centre Kings Lynn. Not surprisingly, effective marketing plays a major role in setting up in any new practice, and it's covered extensively in the new book.

The second Kindle book should be available by tomorrow, and this one is called Simple SEO for Business Owners and reveals just how we managed to get SEO Suffolk onto page one in a few days.

Incidentally you don't need a Kindle to read them! Just download a free reader for your laptop or iPad from the Kindle website and the whole Kindle library is available to you. 

Our other two books are now with the publishers Bookboon and will be out in the near future.

Anyway, all this is very exciting for us and provides great publicity for our business, and especially the writing and publishing arm - and that's the marketing message for you. Don't just do as we say, do as we have done and will continue to do, and use books as part of your marketing mix.

Roy