Why Google Results Aren't All That They Seem

If you're in the healthy habit of keeping a close eye on the performance of your website you might well check its position in the search engine results (Google) on a regular basis.

While it's always good to measure and track as much of your marketing as you can, checking the SERPs (Search Engine Results Pages) regularly can actually be a bad idea.

Why?

Because Google, in trying to serve you the best possible results for your search, actually delivers the results it thinks you want to see - including your own website, and especially if you often click on the listing to make sure everything is working. This means that the more often you look for your own website the more likely it is to come near the top of the results - but only for you.

And this means the results you see are not the same results that anyone else sees, and that can mean that while your website appears on page one for you it might be nowhere to be seen for your potential customers.

That's why it's important to have independent verification of your website's performance and an ongoing 'optimisation' campaign to push it further up your potential customers' results pages too. Optimisation doesn't need to be complicated and it's not a precise science but a small investment (of time or cash) is usually all you need to improve your website's performance.

Needless to say, Cinnamon Edge can help with Search Engine Optimisation for your website.

Call us on 01284 753912 or email info@cinnamonedge.co.uk and let us check your website's performance.

We'll even supply a written website report (value £47) at no cost to you!

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