SEO Made Simple

This is a very simplified explanation of Search Engine Optimisation (SEO). It doesn't cover the subject in depth (you would need a few hours at least to do that) but it does give you an idea of the basics.



If you're looking for SEO services, contact Cinnamon Edge at info@cinnamonedge.co.uk

Roy

"My Website Isn't in Google"

One of the online marketing services we've been asked for occasionally is getting a website to appear in the Google listings. Not on page one, necessarily, but listed at all. Something Google calls 'indexing'.

You see, while you can search for and find any website in the world by typing its address into the address bar in your browser, this doesn't necessarily mean it will appear in a search on Google because Google doesn't always get around to 'indexing' or listing new websites for some time. In fact, your new site could languish for weeks, as happened to one of the people who approached us for help.

You can test this by typing your website's URL (including the .co.uk or .com) into the Google search box. For example, "mywebsite.com". If your website doesn't appear in the results it means Google haven't 'indexed' (listed) it yet. Which means no one will ever find it with a Google search. 

It used to be the case that you could submit a new site to Google via their webmaster tools, but with so many sites being created every minute of every day, that service has been withdrawn. So what should you do now?

Well our solution was to build links to the new site from one that we know Google 'spiders' (sends its robots to look at) regularly, like one of our blogs, for example. The next time they (the Google robots) visit, they find the new link, follow it to the new site and, "Hey presto!" the site gets indexed.


That process still works. But now there's a refinement to the process that makes it quicker and it makes use of one of the most active and therefore most spidered websites on the Internet - Twitter. Google visits Twitter every few minutes. In fact, it's probably on there pretty much all the time, and anything that gets tweeted can get indexed on Google within minutes. That includes links to your new site, if you include them in your tweets.

So the answer to the question of "How can I get my site listed on Google" is easy: Tweet it. Just say something like "Look at my new website" followed by the full URL. Mention the exciting content and you should get some human visitors, too, but the objective is to get Google to come calling.

Bear in mind that even the super-powerful computers Google uses still work in the real universe, so it can still take a few hours for your site to appear on all the Google servers, but Twitter is the easiest and fastest way to make that happen.

You can get more online marketing help and training from Cinnamon Edge. We run courses, in-house training, and of course we offer marketing services as well!

Roy

Why Google Results Aren't All That They Seem

If you're in the healthy habit of keeping a close eye on the performance of your website you might well check its position in the search engine results (Google) on a regular basis.

While it's always good to measure and track as much of your marketing as you can, checking the SERPs (Search Engine Results Pages) regularly can actually be a bad idea.

Why?

Because Google, in trying to serve you the best possible results for your search, actually delivers the results it thinks you want to see - including your own website, and especially if you often click on the listing to make sure everything is working. This means that the more often you look for your own website the more likely it is to come near the top of the results - but only for you.

And this means the results you see are not the same results that anyone else sees, and that can mean that while your website appears on page one for you it might be nowhere to be seen for your potential customers.

That's why it's important to have independent verification of your website's performance and an ongoing 'optimisation' campaign to push it further up your potential customers' results pages too. Optimisation doesn't need to be complicated and it's not a precise science but a small investment (of time or cash) is usually all you need to improve your website's performance.

Needless to say, Cinnamon Edge can help with Search Engine Optimisation for your website.

Call us on 01284 753912 or email info@cinnamonedge.co.uk and let us check your website's performance.

We'll even supply a written website report (value £47) at no cost to you!

Roy

Still Time to Get Our Free Course

We created a free seven-part course in connection with our Search Engine Domination Workshop. It's deliverd by email and it's still available on its own search engine domination website here.

The course will help you take control of your market by dominating the search engine results and you'll be taken through all the essential parts of the process step by step.

Once you've started reading the free course you might want to learn more, and you can do this at our half-day workshop on June 9th. You can book your place for the workshop at http://onlinedomination.eventbrite.com but please talk to us about special deals for sole traders and multiple tickets.

With the free course or the workshop, you can start your business' search engine domination this week!

Call us on 01284 753912 for information on the workshop.

Roy

Search Engine Marketing

If you're wondering what 'search engine marketing' actually is, you're not alone!

When we started to put together a list of the topics we wanted to cover in our workshop on 11 May we soon realised we would have absolutely no problem filling an entire day.

But with our teaching and training experience, as well as day to day contact with the real world through running our own business Cinnamon Edge, we're confident we can give everyone who attends the SEM workshop at Bury St Edmunds Farmers Club astonishing value for money.

Frankly, each session we have planned will more than repay you the full price of the day's training. Multiply that by four sessions, plus the Q and A and interactive elements, and your business will be quids in by the end of the day!

We have had to limit the numbers in order to give everyone who attends this workshop our full attention and the best possible value, so tickets are already in short supply.

So, if you want your business to be ahead of the competition by using the most cost-effective marketing medium ever invented, can you afford to miss this one-off workshop?

You can book your place directly through our preferred ticket suppliers, Eventbrite, or call Jacqui on 01284 753912 to discuss multiple tickets and our first come, first served special deals.

Roy

Next Time - Search Engine Marketing

Our next Bury St Edmunds marketing workshop, on 11th May, is on the subject of Search Engine Marketing.

It's a one day event in which you will discover how to promote your business effectively online, using your website and other web properties to increase your:

• Subscribers
• Prospects
• Customers
• Sales
• Profits

We'll be adding more details about marketing workshops to our website very soon.

You can book your seat(s) for this all day event on Search Engine Marketing at http://www.learnsearchenginemarketing.eventbrite.com

Roy