Next Time - Search Engine Marketing

Our next Bury St Edmunds marketing workshop, on 11th May, is on the subject of Search Engine Marketing.

It's a one day event in which you will discover how to promote your business effectively online, using your website and other web properties to increase your:

• Subscribers
• Prospects
• Customers
• Sales
• Profits

We'll be adding more details about marketing workshops to our website very soon.

You can book your seat(s) for this all day event on Search Engine Marketing at http://www.learnsearchenginemarketing.eventbrite.com

Roy

The Devil IS in the Detail

Hello again.

The problem with detail is that most of us find it a lot easier to speak in great detail than we do to hear and absorb it.

Which is why some of the most knowledgeable people on a subject - any subject - can also be the least interesting to a lay audience. Detail, of course, is a matter of context. For example, if you're speaking to a room full of fellow experts or in a one-to-one with a peer, detail and in-depth discussion is the order of the day. In those situations, generalities and simplifications won't do.

But if you're trying to get new ideas and facts across to someone, or a group of people, you must take into account their ability to absorb, digest and remember new ideas is a lot less than your ability to tell them.

How does this apply to marketing?

Well, while you may be in love with your product or service and all its wonderful and ingenious features, your prospective customer probably only has room for two or three concepts at most.

Number one will always be 'What's in it for me'?

Numbers two and three might be 'Where's the proof'? and 'How much'?

But explaining exactly how you're going to deliver on your promises is giving too much detail and is usually more interesting to you than it is to them. If they want to know the answer to that one it will be because your 'proof' is unconvincing. So answer the 'How'? question with that in mind.

But start with the number one benefit and how that solves their problem. That's usually the only 'how' most people really care about.

Roy

PS. See The Complete Marketing Manual at http://www.completemarketingmanual.com/

PPS. See how public speaking could bring you a six-figure income at Niche Seminar Secrets

Getting Back at Google?

If you've used Google Adwords, you probably had the same mixed results that most of us have, especially at first - maybe spending more than you earned back?

No more!

Get Google Adwords for free, here: http://tinyurl.com/5w4k3h

(If the link doesn't work, copy and paste it into your browser.)

One simple idea, tuned to perfection until even Google loved it (and you will too), and your Google Ads are free.

It's really too good to miss, so go here: http://tinyurl.com/5w4k3h

Roy Everitt, Marketing professional

The Complete Marketing Manual from Cinnamon Edge

PS. I actually spoke about this product some months ago and expected Google to have found a way to stop it by now. Google moves in mysterious ways, but why should we care? Get free Google Adwords here: http://tinyurl.com/5w4k3h

Marketing For Life Coaches

Hello again,

Not everyone is aware that my wife, Jacqui Carrel is a life coach, as well as being the other half of Cinnamon Edge. And there are a lot of life coaches out there these days - in fact, it's said to be the UK's fastest-growing profession.

So, it follows that to be a successful life coach, you need to be:

1 Very good at coaching

2 Very good at marketing

Luckily, Jacqui is both. But not everyone has the time or the inclination to learn a profession and learn how to promote themselves. Even those who know how, don't always have the time and energy to devote to marketing.

The problems of learning to do both things is amply addressed in Jacqui's new manual, just released, The Life Coaching Manual.

But for those life coaches for whom marketing remains either a problem or a chore, we also have a solution: specialist life coach marketing from yours truly. Apart from contributing chunks of marketing ideas and methods to The Life Coaching Manual and co-authoring The Complete Marketing Manual, I've also helped and advised other life coaches and similar professionals with their marketing and promotion.

So you know, if you're a life coach looking to promote yourself more effectively, or a new or prospective life coach looking to get started, you've come to the right place.

I know you want:

• More leads


• More referrals


• More higher-paying clients


• More payable hours and fewer spent promoting yourself


• To move closer to YOUR dreams, more quickly

All of which you can get from Cinnamon Edge. If you're a new life coaches or you're business isn't bringing you the rewards you hoped for, you should buy The Life Coaching Manual. All business people who want to do better should take a serious look at The Complete Marketing Manual...

And if you want more personal hands-on help with your marketing, especially if you're a life coach, you should contact me.

Roy Everitt, Specialist Life Coach Marketer.