Recurring Themes

There are a few recurring themes in marketing, especially of the Internet persuasion:

'The money's in the list', is one

'Lifetime customer value', is another.

This weekend, one particular theme din't so much recur as beat a tattoo on the heads of those present at Steve Foley's Econfex Entrepreneur Conference.

It was, 'You don't know what you don't know', and boy, is it true!

We hadn't even planned to go to Heathrow this weekend, but when Steve gave us a call and invited us personally, it would have been impolite to say no.

Plus, something told us we should say 'yes' anyway.

With no idea what we might learn that we hadn't heard before, we expected the main benefit to be networking. In a sense, it was, but there's the kind of networking that might lead to something someday (which is still very worthwhile), and there's the kind that gives you such an instant payback you can't help wondering about 'destiny'...

Meanwhile, we learned loads from David Kyte, Simon Coulson, Simon Zutshi, Vanish Patel, Glenn Armstrong, Peter Burnett and others. Mostly things we didn't know we didn't know.

Profiting from networking, like a lot of success-related skills, is largely down to mindset, so we were clearly ready for something, even if we had no idea what it was. 'Something' duly arrived; something else we didn't know we didn't know.

One day I might tell you what!

Networking. Sometimes it's like marketing on steroids.

Roy