Quick Results Our Speciality!

One thing we teach our workshop attendees and our clients is that online marketing is about more than your website.

While we would expect to help you get your website well placed, with certain reservations about results not always being what they seem, a major part of any online strategy these days is to make it multi-faceted.

By creating social media accounts as well as a temporary blogger-based website for Flatpack Suffolk, a new local business that assembles flat pack furniture, equipment and garden buildings, we've been able to get the business onto page one in less than a week. In fact, today's search has three mentions on page one, headed by the business' Facebook Page.

The website will be climbing the rankings too, but meanwhile the business has a page one presence that includes details of what it offers and full contact details, visible directly from the results pages.

That's the kind of online marketing we teach, too - not just SEO or website design but effective promotion of your business online.

Roy

Why Google Results Aren't All That They Seem

If you're in the healthy habit of keeping a close eye on the performance of your website you might well check its position in the search engine results (Google) on a regular basis.

While it's always good to measure and track as much of your marketing as you can, checking the SERPs (Search Engine Results Pages) regularly can actually be a bad idea.

Why?

Because Google, in trying to serve you the best possible results for your search, actually delivers the results it thinks you want to see - including your own website, and especially if you often click on the listing to make sure everything is working. This means that the more often you look for your own website the more likely it is to come near the top of the results - but only for you.

And this means the results you see are not the same results that anyone else sees, and that can mean that while your website appears on page one for you it might be nowhere to be seen for your potential customers.

That's why it's important to have independent verification of your website's performance and an ongoing 'optimisation' campaign to push it further up your potential customers' results pages too. Optimisation doesn't need to be complicated and it's not a precise science but a small investment (of time or cash) is usually all you need to improve your website's performance.

Needless to say, Cinnamon Edge can help with Search Engine Optimisation for your website.

Call us on 01284 753912 or email info@cinnamonedge.co.uk and let us check your website's performance.

We'll even supply a written website report (value £47) at no cost to you!

Roy

It's Not That Complicated

If you offer a service or sell a product, you’d better be sure your potential customers know what it is. More importantly, they need to know what it does for them, but almost as important is to keep your offer simple.

One of the problems many new business people (and some long-established ones) suffer from is lack of focus. Not a lack of focus on building their business, but more often a lack of clarity about what that business is. Too many set themselves such a wide remit, scared of missing out on a job they could do, that no one actually knows what they’re best at.

When we talk to people, individually or in a crowd, they will often only remember one or two key things we say. So when we’re promoting our business, we’d better be sure those one or two things are the things our business is based upon: the benefits we can offer our customers. Trying to be all things to all people means too many people won’t have a clue what we offer, and there’s a danger we’ll come across as experts at nothing in particular.

Bigger companies tend to be better at this. Even if the company has a hundred products and services, they often promote each of those as a brand, or divide them into groups under a series of ‘umbrella’ brand names. But look at it this way: consumers buying a Mars bar don’t even care that the Mars Corporation makes Snickers and Bountys as well, and the Mars Corporation rarely bothers to remind us, because it doesn’t matter to a Mars bar buyer.

Likewise, if you’re trying to sell me a specific product, telling me you can also offer something else, even something quite similar, is just a distraction. Telling me about another half dozen products you also offer will just bury your original message under a pile of irrelevance. Things might be different after I’ve bought your first product, but sell me a watch first, for example, then show me the rings…

Most business is simple: we provide a product or a service to someone who wants it. Making the process more complicated just makes it more confusing, and confused customers rarely buy.

Roy