Marketing Training from Cinnamon Edge

Tuesday 11 June 2013

Why Worry About Your Competitors?

It's a good question, and the answer is, "You don't", at least if you've differentiated your business effectively so that you have no competitors.

Because if your USP is really strong, no one else can touch you.
(We'll look at your USP at a later date.)

However, that doesn't mean you can't learn from other people, even if it's only from how stupidly they are behaving.

You see, everyone makes mistakes, and nobody gets everything right, however hard they try. But most people will get something right and some people will get a lot of things right. 

You can learn from all those people, and from their mistakes, cock-ups and successes, as long as you know where to look and how to 'read' what you see.
 
How do you do that? 

Well, there's a bit more to competitor analysis than I can fit into a blog post.

But that's no problem, because it's all right here.

So the best way by far to get and stay one step ahead is to learn everything you can about what the competition is up to - then do it better. 

Roy
PS. You don't need a Kindle to download and read Kindle books. There are free apps available for most types of device, including your laptop. mac or PC.  You'll find yours here.

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Monday 25 March 2013

Roy Everitt Dotcom - The Blog : The Stories I Could Tell

Roy Everitt Dotcom - The Blog : The Stories I Could Tell: There are some things that should stay private, but everyone likes a good story. That makes storytelling the best way to get someone's attention...

Tuesday 19 March 2013

Roy Everitt Dotcom - The Blog : Be There or Be Nowhere

On the importance of giving something of yourself in your communications. Roy Everitt Dotcom - The Blog : Be There or Be Nowhere: At the risk of sounding like a broken record (remember those?) I was very, very pleased indeed yesterday to see the best ever visitor number...

Wednesday 13 March 2013

Roy Everitt Dotcom - The Blog : Not Targeting But Serving

Roy Everitt Dotcom - The Blog : Not Targeting But Serving: If 'targeting' an audience sounds a little too calculating for your liking, look at it this way...

Tuesday 12 March 2013

Roy Everitt Dotcom - The Blog : It's NOT How Long, It's How Far

On Google's 'bounce rate', among other things: Roy Everitt Dotcom - The Blog : It's NOT How Long, It's How Far: One of the things most of us would like to be is 'interesting'. Or at least, not boring. When we tell a story we like people to be...

Friday 8 March 2013

Roy Everitt Dotcom - The Blog : It's True What They Say

To make an impact, add value!

Roy Everitt Dotcom - The Blog : It's True What They Say: It's been very pleasing to see how many people have been visiting my cycling blog, Be Stronger Tomorrow since I started writing a daily...

Monday 4 March 2013

Roy Everitt Dotcom - The Blog : A Change of Direction

Roy Everitt Dotcom - The Blog : A Change of Direction: With several of our other blogs and websites concentrating on various aspects of marketing and training I've decided to reclaim this one...