Online Marketing Part 10

Last time we looked at creating a list of interested people - potential customers - from those people that visit your website.

More information on how to do that are in our free ebook on email marketing, 'Automated Customer Collector' that you can download from our Cinnamon Edge Website.

But how valuable is that list of names to a business?

Well, if you don't use it to stay in touch it's probably worthless, but if you do - well, anything can happen.

With an active list you can

1. Remind people who you are and what you do

2. Make people offers and announce new products and services

3. Offer them an enhanced service or an 'upsell' on what they've bought from you already

4. Tell them about complementary products and services in exchange for a share of the profits or for a fee

5. Enhance your reputation as an expert in your field or a trusted supplier of your goods or services by giving away useful information

6. Give customers instructions on how to use your product safely or get the best results from it

Etc, etc.

By contacting people regularly you stay in the front of their minds rather than the back. When you use the messages to clarify your marketing message and unique selling proposition (USP) or irresistable offer, it will be you they think of when an opportunity to do business arises.

This means potential customers and clients start contacting you for help, which is a much better position to be in than when you're chasing them.

So even if your email marketing doesn't include 'selling' as such, it is still a valuable part of your marketing.

First step, though, is to start building that list. Second step is to remember to use it!

Roy