Online Marketing Step Two

Part two of your online marketing course from Cinnamon Edge, Bury St Edmunds.

In the first lesson I talked about how to choose a target key phrase or search term for your business. I've updated that today with more detail on how to use Google's keyword tool.

You can target as many key phrases as you want, especially if your business has a range of products or services.

For our purposes, though, let's assume you've settled on a particular key phrase or search term to target.

Now you need to use that phrase, and variations on it, in various parts of your online marketing strategy, starting with your website.

If you possibly can, get a domain name that includes your key phrase. Next, create a page on your website that uses your target key phrase in its title and description. Do this whether or not your website's domain includes the phrase. Add the key phrase to the metatags as well.

Don't use the website's front ('index') page for this - always create an extra page and link to it from the other pages on the site, using the key phrase for the link text.

On the new page, use the key phrase in the headline, near the beginning of the web page copy and again near the end. There are a few more things you can do, but essentially you now have a page optimised for your target key phrase, making it much easier to find via the search engines.

Your optimised page will also be a perfect landing page for inbound links, and we'll look at a key aspect of that next time.

Bookmark this page (Ctrl+D) to build a complete 'how-to' tutorial on marketing your business online.

Part three will follow in a couple of days.

Roy