Online Marketing Step Three
We've already looked at choosing your target key phrase (search term) and optimising your website for that phrase, in parts one and two.
Now for the next stage in search engine optimisation, or SEO, which is off-site SEO. This is where you begin to build backlinks to your website. The important thing here is to use your key phrase, and variations of it, for the anchor text of your backlinks.
The anchor text is the words people actually see, but which are a clickable link to your website. For example, we concentrated on the phrase 'online marketing Bury St Edmunds' for our test, which ended with us bagging eleven spots on page one of google for that term. If you click on that link you'll see it goes to the page on our site optimised for that phrase.
Now, the easiest place to put a backlink is on a site you control, like a blog. If you don't have a blog yet, go to Blogger.com, open a Google account if you don't have one already, and create a blog. Ideally, name that blog after your key phrase, but certainly use that phrase for the blog name and for the title of your first post.
Creating a blog takes seconds and costs nothing and it's live straight away.
Add a permanent link to your site (in the links you'll see in the sidebar - just copy the format of one of the existing links) using that phrase as well, and include a text link in your first blog post that uses the same term. Your first post can just be a welcome message and an explanation of what you do, with your key phrase and related words sprinkled in it.
This Marketing Manual blog has been established for some time, but we also have another that uses the phrase 'Online Marketing in Bury St Edmunds' in the title. Naturally, we post keyword rich content on that one, too, with backlinks to our website.
That's it - by starting a blog you've started your link-building strategy. Next time we'll look at where else you can easily add free backlinks and how to start building a brand online.
Roy
PS. I've tried to keep this mini-course simple, but for more help or more detail, just email me roy@cinnamonedge.co.uk or contact me via Twitter http://www.twitter.com/Roy_Everitt
Now for the next stage in search engine optimisation, or SEO, which is off-site SEO. This is where you begin to build backlinks to your website. The important thing here is to use your key phrase, and variations of it, for the anchor text of your backlinks.
The anchor text is the words people actually see, but which are a clickable link to your website. For example, we concentrated on the phrase 'online marketing Bury St Edmunds' for our test, which ended with us bagging eleven spots on page one of google for that term. If you click on that link you'll see it goes to the page on our site optimised for that phrase.
Now, the easiest place to put a backlink is on a site you control, like a blog. If you don't have a blog yet, go to Blogger.com, open a Google account if you don't have one already, and create a blog. Ideally, name that blog after your key phrase, but certainly use that phrase for the blog name and for the title of your first post.
Creating a blog takes seconds and costs nothing and it's live straight away.
Add a permanent link to your site (in the links you'll see in the sidebar - just copy the format of one of the existing links) using that phrase as well, and include a text link in your first blog post that uses the same term. Your first post can just be a welcome message and an explanation of what you do, with your key phrase and related words sprinkled in it.
This Marketing Manual blog has been established for some time, but we also have another that uses the phrase 'Online Marketing in Bury St Edmunds' in the title. Naturally, we post keyword rich content on that one, too, with backlinks to our website.
That's it - by starting a blog you've started your link-building strategy. Next time we'll look at where else you can easily add free backlinks and how to start building a brand online.
Roy
PS. I've tried to keep this mini-course simple, but for more help or more detail, just email me roy@cinnamonedge.co.uk or contact me via Twitter http://www.twitter.com/Roy_Everitt
Labels: Bury St Edmunds Online, online marketing, online marketing bury st edmunds, online marketing course
posted by Roy Everitt at
08:42
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