Online Marketing 4 - More Backlinks
So far in this online marketing course, we've covered keyword research, on site optimisation for your key phrase and building your first SEO backlinks by starting a blog.
There are lots of other ways of building backlinks, and also increasing your online presence. Ultimately, you could even take over most of page one of Google for your target key phrase, but that looks a lot more impressive if your website is number one. For that you need more backlinks from high ranking websites.
The easiest places to get high ranking links are directories and social media sites. Two directories we've had excellent results with are Free Index and Touch Local. While the easiest social media site yet invented has to be Twitter. We've also had good and very rapid results with free ads posted on Gumtree and Craigslist.
Facebook may not be free for much longer, but it's also worth using for driving traffic to your site and for SEO backlinks.
You can get a free listing on almost all directory websites, and most of those will give you at least one backlink. Some will only allow you to link to your website's front (index) page, but you should link to your optimised page, like this one to our online marketing Bury St Edmunds page if you can.
With some directories it might be worth paying for an enhanced listing, but there are so many free ones that you probably don't need to. Of course, you may get a few calls from directory owners trying to persuade you otherwise!
With social media, you can include a backlink in every post if you want, as well as the link to your website that you'll include in your profile. One of the benefits of posting links on social media sites is that they actually bring you traffic, not just search engine spiders, and traffic itself helps to improve your website's ranking, as well as bringing you potential customers, of course!
You can easily get ten good backlinks leading to your optimised webpage, or at least to your site, just by spending an hour or so adding yourself to directories and social media sites.
With some sites, that will be a very basic listing, but others allow you to optimise your listing quite a lot, too, and we'll look at that next time.
Until then, get linking!
Roy
Cinnamon Edge - Online Marketing and SEO in Bury St Edmunds
There are lots of other ways of building backlinks, and also increasing your online presence. Ultimately, you could even take over most of page one of Google for your target key phrase, but that looks a lot more impressive if your website is number one. For that you need more backlinks from high ranking websites.
The easiest places to get high ranking links are directories and social media sites. Two directories we've had excellent results with are Free Index and Touch Local. While the easiest social media site yet invented has to be Twitter. We've also had good and very rapid results with free ads posted on Gumtree and Craigslist.
Facebook may not be free for much longer, but it's also worth using for driving traffic to your site and for SEO backlinks.
You can get a free listing on almost all directory websites, and most of those will give you at least one backlink. Some will only allow you to link to your website's front (index) page, but you should link to your optimised page, like this one to our online marketing Bury St Edmunds page if you can.
With some directories it might be worth paying for an enhanced listing, but there are so many free ones that you probably don't need to. Of course, you may get a few calls from directory owners trying to persuade you otherwise!
With social media, you can include a backlink in every post if you want, as well as the link to your website that you'll include in your profile. One of the benefits of posting links on social media sites is that they actually bring you traffic, not just search engine spiders, and traffic itself helps to improve your website's ranking, as well as bringing you potential customers, of course!
You can easily get ten good backlinks leading to your optimised webpage, or at least to your site, just by spending an hour or so adding yourself to directories and social media sites.
With some sites, that will be a very basic listing, but others allow you to optimise your listing quite a lot, too, and we'll look at that next time.
Until then, get linking!
Roy
Cinnamon Edge - Online Marketing and SEO in Bury St Edmunds
Labels: back links, backlinks, directories, facebook, internet marketing, linking strategy, online marketing, online marketing bury st edmunds, search engine optimisation, seo, social media, twitter
posted by Roy Everitt at
01:42
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