Google's Googly

Google threw everyone a googly last week when they changed the way local search results are displayed. It's fair to say that most people were wrong-footed!

From now on, it seems, local results will be a mixture of Google Places and organic listings, with no clear answer as to which will get priority, although a picture is emerging.

Google's changes have probably made hundreds of 'How-To' info products obsolete overnight, but fortunately our big products - all part of a joint venture that's been over a year in the making - hadn't gone to press yet.

So we've been able to include the very latest advice on how to optimise both Places and your main website (and other web 'properties') in the first new product before it launches.

That's along with all the hundreds of other pages of information, actionable tips and advice and straightforward strategies to grow your business.

In some ways it's a real nuisance for us. But it's pure gain for the people who will get their hands on the very latest on local search almost at the moment it emerges from Google.

Watch this space for the live links to the new product!

Roy